Definition of retail management pdf

The retailer took almost an hour to find the watches. This irritated Peter and he vowed not to visit the store again. The merchandise needs to be well organized to avoid unnecessary searching. Such situations are common in mom and pop stores kirana stores. One can never enjoy shopping at such stores. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. The products must be well arranged on the assigned shelves according to size, colour, gender, patterns etc.

The range of products available at the store must be divided into small groups comprising of similar products. Such groups are called categories. A customer can simply walk up to a particular category and look for products without much assistance. Necessary labels must be put on the shelves for the customers to locate the merchandise on their own.

Make sure the sales representatives attend the customers well. Assist them in their shopping. Greet them with a smile. Make sure the store is kept clean. The customers must be able to move freely. The store manager, department managers, cashier and all other employees should be trained from time to time to extract the best out of them. They should be well aware of their roles and responsibilities and customer oriented. Retail Management is one of the most recent branches of sales management.

Retail managers focus on developing an engaging environment through the use of color, variety, sizes, room temperature, shelve height and width, product placement or bundle offerings, among many other strategies are employed set up the best stage possible for more sales to occur. Availability is also a crucial element addressed by retail management. Stores should put a lot of effort to guarantee that everything the client needs is properly displayed and customer service representatives should be capable to provide whatever the customer is asking for quickly.

This practice has proven to be very profitable for companies and it is now widely implemented.